Uljana Egli Art Director Interactive in Dresden

a UX specialist with over 16 years of consulting as well as design experience creating human-centric designs that genuinely meet people’s needs, and align with strategic business objectives.
*Understand
Before starting any design work the entire team needs to gain a thorough understanding of your business goals as well as your customers needs. Designs often fail as companies tend to think from the inside out, overlooking that users don’t have your insights. Getting to deeply understand the people using your product or service this early in the project can have great benefits.
*Envision
A vision functions like a guiding beacon, ensuring that as a team we are aware of the direction. The roadmap will help us getting there. Consistent realignments make sure we maintain our course and clarity. Are we still doing the right thing?
*Ideate
Ideating and concept development serve as the creative backbone of the ux design process. This phase allows us to explore diverse solutions. It's essential for refining ideas, identifying optimal user journeys, and aligning designs with overarching business goals. By conceptualizing different approaches, we can choose the most effective solutions that resonate with users, ensuring a user-centric and impactful final product or service.
*Prototype
Testing our ideas early will provie valuable feedback and accelerates the iteration process. You don’t need the finished design to test an idea. Sometimes pen and paper will work wonders. Testing early reduces uncertainties and enhances the overall user experience.
*Design
UI design elevates user experience by creating visually appealing and intuitive interfaces. Accessibility ensures inclusivity, making the design usable for everyone. Design systems provide consistency, streamlining workflows and reinforcing a cohesive and polished user interface. Together, they enhance usability, and contribute to a seamless and enjoyable overall experience.
*Iterate
Iteration is crucial for any design procesa. In a real world things change quickly, or we gain new insights. Through frequent cycles of feedback and adjustment, we refine and enhance the product iteratively. This approach accommodates evolving requirements, responds to user feedback, and ensures the final design aligns with the project goals.
About me
During my time at uni in the U.K. where I studied Product Design & New Media with its focus on interaction design I developed a strong interest and drive for human-centered design. I was fascinated by watching people, emphasizing with them to understand how they think and feel.
To this day I am fascinated by all-things psychology and astrology. I care deeply about ethical design that fosters sustainability, peoples and animals well-being.